Are you READY to go GLOBAL?

YES?

You have to do:

Ad .1  PLAN, PRIORITISE, STRATEGISE

Opportunities:

● Market Size (demand) ● Growth ● Disposable income per capita ● Revenue per user/customer in your industry

Barriers:

● Competitors and alternatives ● Costs ● Legislation / Ease of Doing Business ● Logistics, Translation, Operations
● Other barriers

  1. Discovery: ● Market sizing / demand ● Definition of target customer ● Talk to target customers in the market  ● Competition & costs ● Other barriers to entry ● Building an international product

2. Test: ● Planning and launching branding strategy ● Gathering customer feedback ● Customizing locally as needed

3. Launch: ● Fostering on-going customer loyality ● Refining processes and building efficiencies ● Planning for new markets

 

Ad.2 PREPARE YOUR OPERATIONS

Common Operational Hurdles for Market Entry :

  • Localization
  • Payments
  • Customer Care
  • Logistics
  • Tax & Legal
  • Recruitment

 

Ad.3 LAUNCH , MEASURE & SCALE

Here you have to market your business:

1. STRATEGY

2. ANALYTICS AND MEASUREMENT

3. ADVERTISING: search, display, video, app

 

 

OPRACOWANIE W OPARCIU O MATERIAŁY UDOSTĘPNIONE PRZEZ GOOGLE CAMPUS WARSZAWA